Our assessments are based on overall impressions
and a more detailed look at elements which seem to us
specially important. These include:
-
Are details of the next programme event on
the front page?
-
Is there a "Last Updated" flag on front
page? Is it up to date?
-
Does the programme page offer a
fair degree of detail, clarity of layout and readability?
-
On the news/events page are the
contents reasonably recent, interesting, extensive, well
laid out, well signposted?
-
Does the about us page have
interesting content that is not too historic?
-
Are contact details prominent? Is
there an email? Is there other information - e.g. a phone
number? Is there a specific invitation to get in touch?
-
Are the venue/meeting times clear?
-
Is there a map showing how to reach
the venue?
- Does the club use social media like Facebook or Twitter
for promotion?
-
Is the committee listed? If so are
there names, pictures, responsibilities, contact details
for each person?
-
Does the site include any video
content or AV sequences? (We do not attempt to
judge the quality of these.)
-
What competition details and
results are shown? Are these recent? Do they include
details of the winning works? Are they in an attractive
format?.
-
What outbound links are shown? Are
they useful and appropriate?
-
Are there photographs on the site?
If so are they of a reasonable size? Are they attractive?
-
Is the site navigation included on
every page and easy to use?
-
Overall is the site's content enticing and
enthusiastic?
-
What is the site's likely overall appeal to
members?
-
What is the site's likely overall appeal to
visitors / prospective members?
-
Taken as a whole: are there any major
no-nos? Are there any unexpected bonuses?
-
We also look at a few statistics:
-
The site's ranking on
http://www.alexa.com http://www.alexa.com
the number of inbound links shown on Alexa and on
Google.
-
Does a Google search for the club's
name put the site at the top of the list of results?