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Colours - part 1I do not have to tell all you film makers of the importance of the right use of colour to communicate and of course the same applies to a website. However we got the impression from many club websites that the opportunity to use all the 16 million colours available to the webmaster had gone a bit to people's heads - some did end up looking rather garish. And this communicates amateurish and crude.
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So what can colour do for your website?
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TextText must be legible. Through years of books and magazines we have become used to black text on white ... but the active white of a screen is not the same as the duller white of paper. So whilst you need a good contrast between the page and the words extremes can be difficult. For the major areas of text it is usually worth reducing the starkest contrast levels and using a dark text colour on a light page colour.
But few people like to read a lot of white text on a black background so it is probably best to use this approach sparingly: for example for a footnote or an additional information box. You will also find that white on dark grey (as in the "highlight box" below is a little easier on the eye and brain. |
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The canvasYou have chosen your text colours but it is surprising how many more a website might require. This is where you have to make sure that your colour choices work together to look attractive and coherent. Consider this schematic for a whole webpage.
(Decoration includes divider lines, picture borders, arrows and fancy underlines. Outer Border is what is seen on wide displays at either side of the 800 pixel wide web page we recommend you to build.) As I mentioned earlier some club websites have become rather garish so restrain yourself! So for example, the outer border colour should be muted and 'controlled'. It is there as a supporting role to the main 'act' - the actual page. |
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