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Search engine what?!
|It may sound like gobbledegook but it's straightforward.
Google is the search engine, which everyone with a personal computer uses to find, well almost anything, and although there are others (Bing, Yahoo etc) 90% of searches are with Google. And frankly, whilst the advice below is aimed at Google it will work equally well for the others.
The aim is simple - we want to put a search term into Google such as film making Anytown and ensure that the list of results includes your Anytown club website. Also, you want to ensure that the club website always appears in the first Google page of 10 results. There may be another 300,000 results but they don't count, no one looks any lower than page 1 or maybe page 2 max.
"Great objective," I hear you say, "but surely it's up to Google and there is nothing I can do about it."
Not true! Google is not magic and although its exact methods are secret it still works to a set of mathematically definable rules which are affected by aspects of your website. This means that the search result you get with Google can be influenced by things you do with your website. This process of attempting to improve your search rankings is described as 'Search Engine Optimisation'.
Offering this kind of help/advice/guidance is a fast growing commercial business. For anyone selling online being in the top 10 or not is the difference between fortune and famine, so there is the aura of the Holy Grail about all this!
Major suppliers of online services and products battle it out to get a good Google ranking. Fortunately film making clubs do not compete with any large enterprise which could blow your club listing down the rankings. Therefore optimisation is worth doing and by no means a futile ambition.
The rules outlined here have been pieced together from what Google does say and what outsiders conclude from observation.
|Google can only decide its rankings on the basis of the search terms.
Your first consideration must be what search terms someone looking for your
club is likely to use. This is really a matter a judgement but if you are
analytics can help you identify suitable terms. These are my suggestions:
Website Makeover Guides - Introduction
What Should the Content Be? |
| Anchors & Links |
Getting Pictures |
Getting & Using
A Beginner's Guide to Creating a Club Website with Weebly
Don't Panic! |
Signing up to Weebly |
Making your first (elegant) page
| Adding more pages and
|Page updated on 16 January 2011 Join us on Facebook UNICA member|